IEEE 2024 Booth Guide_Flippingbook

ABB CONFIDENTIAL l INTERNAL USE ONLY IEEE T&D Booth Guide

May 6 - 9, 2024 Anaheim, CA

AL COLQUITT Events Director, US Electrification Business Area Phone: +1 940 368 6794 Email: al.colquitt@us.abb.com

SUSAN K FORSGARD Segment Marketing Manager, US Electrification Business Area Phone: +1 919 272 9534 Email: susan.k.forsgard@us.abb.com

IEEE T&D 2024 Table of contents

Safety Information ………………………… 4-8

General Information ………..……………… 9-14

Booth Information ………………………… 15-25

Core Messaging ……………………….…… 26-41 • ABB Master Messaging • ABB for Utilities

• Distribution • Connection • Digital Solutions

Meeting Rooms & Staff Information …………………….…… 42-59

Education Sessions ………………….…..… 60-64 Marketing & Sponsorships …………..…… 65-67

Digital Tools ……………………………...… 68-70

BOOTH GUIDE

3

IEEE T&D 2024 Safety Information

4

IEEE T&D 2024

Rules and Regulations

Code of Conduct You are representing ABB. Your actions are a reflection of our company, our brand and our business. • Act professionally • Drink responsibly • Be safe Please be sure your actions and interactions with customers and competitors always comply with Don’t look the other way Stop work and report all safety concerns and hazards

antitrust and other laws regulating competition.

ABB Code of Conduct

Personal Safety Be aware of your surroundings . Do not walk around alone after dark. Remove your badge and do not carry show-branded bags or other items once you leave the show. If you see something suspicious or unsafe, report it to on-site security.

BOOTH GUIDE

5

Safety Information

Life-Threatening Emergencies Call 911 immediately and give as many details as possible. Notify the operator that you are a guest at the Anaheim Convention Center, 800 W Katella Ave, Anaheim, CA 92802. After you call 9-1-1, dial extension 8975 from any house phone and relay the information so that they can direct Non-Life-Threatening Emergencies To report a medical emergency, dial extension 8975 from any house phone. Reference the pillar letter/number, so that assistance can be expedited. First Aid There will be a first aid kit located in the booth. AED units are located throughout the convention center. The main lobby first aid office is located in Lobby B next to the Hall B entry doors. emergency personnel to the appropriate location quickly.

Important Phone Numbers

Anaheim Police: 714-765-1900

Anaheim Fire/Rescue: 714-765-4000

Emergency: 911

6

IEEE T&D 2024

Evacuation & Assembly Plan There are five (5) alarm zones within the ACC. If the system is triggered, there will be horns and flashing strobe devices, accompanied by an announcement in the alarm zone. The ACC requires the affected area(s) to be evacuated. Please move to the nearest emergency exit and follow instructions given by security personnel. Do not use elevators and escalators during an evacuation. Move toward the emergency staircases located at each end of the building and in the middle section of the Lobby areas on Level 2 and 3. In the event of an earthquake, please remain calm, be aware of your surroundings, and look around for any falling objects. Listen for Security announcements over the public address system for instructions.

Medical & Emergency Care UC Irvine Health General hospital

101 The City Dr S Orange, CA 92868 (714) 456-7890

2.5 miles away

BOOTH GUIDE

7

Trade Show Etiquette

The Do’s

• Always be on time. • When away from the booth, be available via cell phone for customer questions. • Show our guests that you value their time and are there for them. • Engage in conversations with customers as they walk by or enter the booth. • Get to know the other ABB staff. If you do not know the answer to a customer’s question, introduce the customer to another ABB person in the booth who can help them. • Scan customer badges to ensure follow-up. • Do not talk on your cell phone in the booth. If needed, check your phone discretely in the aisle or away from the booth. • Do not eat in the booth. It looks unprofessional, and food can get dropped on the floor or demos. • Do not bring laptops or briefcases to the booth. We have limited storage space. • Do not congregate and form large ABB groups in the booth. This is intimidating to our guests. The Don’ts

8

IEEE T&D 2024

IEEE T&D 2024 General Information

BOOTH GUIDE

9

General Information

Exhibit Hall Information Anaheim Convention Center

800 W Katella Ave Anaheim, CA 92802

Dates & Hours Tuesday, May 7th 10:00 AM – 5:00 PM Wednesday, May 8th 10:00 AM – 6:00 PM

Thursday, May 9th 10:00 AM – 3:00 PM

Booth Information

Exhibit Hall B Booth number: 5440 Booth size:

100 x 60 6,000 sq. ft.

10

IEEE T&D 2024

Registration Hours Everyone will be responsible for

retrieving their exhibitor badge at show site. Badges can be picked up at Scan and Go Self Check-In Kiosks in the Registration Area of the convention center on the following dates and times:

Sunday, May 5 th 12:00 PM – 5:00 PM

Monday, May 6 th 7:00 AM – 5:00 PM

Tuesday, May 7 th 7:00 AM – 5:00 PM

Wednesday, May 8 th 7:00 AM – 5:00 PM

Thursday, May 9 th 7:00 AM – 2:00 PM

Conference Information Additional information about this conference can be found at:

https://ieeet-d.org/

BOOTH GUIDE

11

Conference Information

CONNECT WITH LEADING ELECTRIC UTILITIES Electric utilities, design firms, and

engineering consultants look to IEEE PES T&D for new solutions that will deliver the promise of a reliable, safe, and affordable energy grid Reach the largest audience of decision makers, including electric utilities, independent power producers, consulting engineers, design firms, and even next generation T&D professionals—all in one place, at one time. By exhibiting at the 2024 IEEE PES T&D, you’ll align your business with progress in front of the entire T&D community, while capturing valuable leads and opening up new opportunities for your business.

Key Facts & Figures

ATTENDEES 660 206k 9800+ 100+

EXHIBITING COMPANIES

SQ FT OF EXHIBIT SPACE

TECHNICAL SESSIONS

600+ 18 60+

PARTICIPATING SPEAKERS

MEDIA PARTICIPANTS

COUNTRIES REPRESENTED

12

IEEE T&D 2024

Who Attends

ELECTRIC UTILITIES / POWER PRODUCERS

OTHER

MANUFACTURING / ENGINEERING

Job Function

EXECUTIVE / GM

SALES / MARKETING

ENGINEER

FACULTY / STUDENT

DIRECTOR

OTHER

PROJECT MANAGER

OPERATIONS

PURCHASING

Buying Power Value of equipment recommended, specified, or purchased annually

BOOTH GUIDE

13

Speaking to Media

If a member of the media or business analyst comes into the booth, please direct them to the ABB booth reception counter and the staff will alert our media relations manager:

Elizabeth Lubben Communications Leader, U.S. Phone: 470-449-2683 Email: elizabeth.lubben@us.abb.com

• Only authorized and approved people can speak on behalf of the company to the press. • If you have not been trained or had discussions about your role in media discussion, please do not engage in conversation. • Refer the reporters or analysts to the reception desk.

14

IEEE T&D 2024

IEEE T&D 2024 Booth Information

BOOTH GUIDE

15

Conference Map Floor Plan

16

IEEE T&D 2024

Exhibit Hall B Booth number: 5440

BOOTH GUIDE

17

Conference Map Competitive Analysis

SEL 40x40

Eaton 50x50

Siemens 50x50

Hubbell 100x60

Hitachi 60x60

18

IEEE T&D 2024

G&W 90x40

Schneider 40x60

S&C 50x60

GE 60x60

BOOTH GUIDE

19

Booth Vision

The booth flow will match the flow of energy at a utility

Allows us to “walk the one-line” in the booth; telling our story as a partner who has longstanding grid expertise with a team dedicated to the unique needs of utilities While we do not have products for all areas of the one-line, we will feature our solutions that help our utility customers meet their goals: • Improve reliability • Prevent outages • Achieve net-zero carbon emission goals

20

IEEE T&D 2024

Centralized and virtual protection and control

Customer Experience

BOOTH GUIDE

21

Booth Design

Isometric View

Plan View

22

IEEE T&D 2024

BOOTH GUIDE

23

Booth Layout Product Callouts

DISTRIBUTION

DISTRIBUTION

G

24

IEEE T&D 2024

CONNECTION

DIGITAL SOLUTIONS

CUSTOMER EXPERIENCE GENERATION

BOOTH GUIDE

25

IEEE T&D 2024 Core Messaging

26 IEEE T&D 2024

ABB Messaging

Vision We envision a future where the physical and digital worlds merge, making operations more intelligent and more productive. By transforming industries, we are helping to create a safe, smart and sustainable future. Audience Conscientious decision-makers in the utility industry - people who are responsible for maintaining safe, reliable power, while trying to prepare for the energy transition. Positioning Statement Our innovative solutions are backed by more than 100 years of proven expertise, and our personalized attention reflects our commitment to serving all the communities where we live, work and play. ABB commits to innovation in R&D so you can focus on keeping the energy flowing and your employees and customers safe and happy. Conference Message When it comes to balancing the growing demand on your grid with the growing cry for more responsible, sustainable energy generation, you need the right partner. A partner who can help you improve reliability , prevent outages and meet your net-zero carbon emission goals . ABB is that partner. The electrifying force for a brighter grid future.

BOOTH GUIDE

25

BOOTH GUIDE

27

SOLUTION & APPLICATIONS ABB for Utilities Service

Improving availability, reliability, predictability and sustainability of your assets ABB Electrification Service partners with utility, industrial and commercial customers to manage their energy and electrical infrastructure as strategic operational assets in a safer, smarter, and more sustainable way.

Electrification Service

Modernization retrofits Increase the life of your critical assets with solutions that add the benefits of today’s advanced and digital technologies. Direct replacement circuit breakers Aftermarket medium voltage direct replacement circuit breakers that have been pre-engineered and designed to insert directly into existing switchgear. Advisory services With ABB as your trusted advisor, maximize the availability, reliability and safety of your system and future-proof your operations. Product care Maintain your equipment with 24/7 support that provides safer, more reliable and more sustainable power, freeing you to focus on your core business

28

IEEE T&D 2024

SOLUTION & APPLICATIONS ABB for Utilities Digital Landscape

From generation to distribution to end-use Explore our digital industry landscape to learn about our solutions from generation to end-use. Solutions that operations as well as in the lives of the surrounding communities. Solutions that expertly blend physical services and solutions with next-level digitization to power new levels of performance. Solutions that enable safer, smarter, more sustainable operations. take into account the need for sustainability in your business

Digital Landscape

BOOTH GUIDE

29

SOLUTION & APPLICATIONS Distribution Grid Hardening

Utilities have options when it comes to grid hardening Utilities face an unprecedented challenge in protecting the grid with ever-growing demands on our aging infrastructure. Grid hardening enhances the resilience of the grid against a wide range of threats. A combination of aging equipment, shrinking reserve margins and increasing frequency and severity of weather events are challenging grid operators to maintain the flow of power. ABB reclosers are designed to continually meet and exceed the growing demands of power distribution.

Severity of Weather

Shrinking Reserve

Increasing Frequency

Aging Equipment

Renewable Energy

Energy Storage

Electric Vehicles

30

IEEE T&D 2024

Eagle Single-Phase Recloser Self-powered single phase recloser Eagle is a single-phase self-powered vacuum interrupting recloser. It is best suited for small communities and residential offerings. Eagle single-phase recloser with long range communications

OVR Outdoor Vacuum Recloser

The OVR recloser is a flexible device for automatic network restoration. It is an intermediate offering with higher capabilities than Eagle and is best suited for medium-sized communities and less critical commercial applications.

OVR outdoor vacuum recloser

GridShield® Recloser

The GridShield® recloser is an advanced recloser offering many functions and a high degree of customization. It is best suited for large residential communities and commercial/ industrial offerings as well as for critical infrastructure like hospitals, fire stations, etc.

GridShield recloser

Elastimold™ Solid Dielectric Alley Arm Recloser

Designed to withstand the toughest weather conditions using solid dielectric technology for reliability.

Elastimold reclosers

BOOTH GUIDE

31

SOLUTION & APPLICATIONS Distribution Reliability and Sustainability

Optimize the reliability and sustainability of your distribution grid ABB understands the challenges faced in utility industry and is committed to providing innovative electrical solutions that not only reduce overall project costs, but also increase safety, promote sustainability and even improve cash flow. From proven electrification solutions to a focused R&D vision, ABB can help electrify the path forward for your grid.

Increase safety

Reduce costs

Increase reliability

Optimized power management

Save energy

32

IEEE T&D 2024

R-MAG® Magnetically actuated dead tank outdoor vacuum circuit breaker R-MAG outdoor breakers are designed with a maintenance-free, magnetically actuated mechanism to provide unparalleled reliability and safety in the field. The streamlined design enables easier integration and reduces training time for new users. R-MAG® magnetically actuated dead tank outdoor vacuum circuit breaker Instrument Transformers and Sensors For the protection and monitoring of medium voltage power systems. ABB manufactures medium voltage instrument transformers and sensors for indoor, outdoor, and power grid applications.

Indoor medium voltage sensors

Outdoor medium voltage sensors

AccuRange® current transformers Voltage transformers with ResiVolt™ technology

Digital Substations Optimizing sustainability and reliability with digital substations Centralized protection and control enables digital substations. Digital substations streamline operations, optimize processes and enhance security.

Digital substation

BOOTH GUIDE

33

SOLUTION & APPLICATIONS Distribution Continuous Operation

Increase the reliability of your distribution grid

In the most demanding, non-stop operating environments, one single point of failure can lead to costly - or even disastrous - results. Superior performance for continuous operation is imperative. Our solutions address the constant need to improve grid hardening and reliability. Our solid dielectric technology helps reduce power outages and momentary service interruptions and can reduce costs and expedite restoration time after a major event.

Reduce power outages

Expedite restoration

Improve reliability

Continuous operation

Reduce costs

34

IEEE T&D 2024

Advance® ANSI Air-Insulated Switchgear

Designed with safety, reliability and durability in mind, Advance® is ABB’s ANSI platform for 5, 15 and 27 kV rated metal-clad switchgear featuring a narrow footprint and designed and tested according to IEEE C37.20.2.

Advance® ANSI Air-insulated Switchgear

Ultra-Fast Earthing Switch (UFES) Switchgear upgrade for rapid arc fault extinguishing An innovative arc quenching system provides the highest level of safety for LV and MV systems against the hazardous impacts of internal arc faults

UFES

I s -limiter Reduce high short-circuit current Customized fault current limiter solution that meets the highest requirements for critical and complex applications resolving all possible short-circuit challenges

I s -limiter

BOOTH GUIDE

35

SOLUTION & APPLICATIONS Distribution Continuous Operation (continued)

Homac® Custom Solutions

Through storms, floods, fires, outages and growing demand for electricity, ABB Installation Products’ Homac® connectors and systems have helped distribute electrical power essential to the operation of homes, businesses, communications and transportation systems. ABB’s Homac application engineers can design custom solutions for any unique situation - quickly and cost-effectively.

Homac Underground, Network Connectors & Custom Solutions

Hi-Tech® Current-Limiting Fuses

Hi-Tech® is an industry brand of current-limiting fuses with advanced designs to provide superior protection in small, cost-efficient form factors to optimize value, reliability and reduce system lifecycle costs. With fault clearing capabilities in less than one half cycle, Hi-Tech current limiting fuses reduce the let-through energy, significantly reducing equipment stress and increasing safety.

Hi-Tech® Current-Limiting Fuses

36

IEEE T&D 2024

Elastimold Solid Dielectric Switchgear

Elastimold TM solid dielectric switchgear is based on technology that's been field-proven for over 50 years. It requires virtually no maintenance, which can significantly reduce your total cost of ownership over the lifetime of the switchgear.

Elastimold Solid Dielectric Switchgear

Elastimold TM Tru-Break Switchgear Module

This visible-break device makes it easy for linemen to switch the handle to the open position and visually verify the isolating gap in the conducting path. This provides an added measure of confidence to utility company crews that the circuit is de-energized and it’s safe to begin their standard procedures for grounding before performing work on the line. Elastimold™ Tru-Break™ switchgear module

Elastimold TM Visualizer Helping power a safer tomorrow

Transform switchgear design experience with ABB’s Elastimold™ visualizer. This tool empowers ABB to configure switchgear, helping ensure a safer and more sustainable network.

BOOTH GUIDE

37

An entire infrastructure is required to support EVs, including chargers, gear and components, and upgrades to the electric grid. In total, e mobility is predicted to be a $100 billion market in the U.S. by 2030; this is a once-in-a generation opportunity with enormous revenue potential for electrical contractors. EVs create additive revenue opportunities for electrical contractors in both residential and commercial markets. Understanding where these revenue opportunities lie—now and in the future—as well as their funding sources can help electrical contractors win new business. ABB understands the important considerations for grid-to-charger electrical distribution systems, charger types, power levels, equipment needs, and more. ABB offers world class technology for a wide range of applications and installations in the EV market, helping electrical contractors electrify the U.S. for EVs. SOLUTION & APPLICATIONS Connection to End-User Reliable Power for EV Charging

38

IEEE T&D 2024

EV Grid-to-Charger Simulator The right equipment for any application

See the electrical equipment and estimated utility service needed for nearly any combination of EV chargers. The smartest lineup from any source to any EV charger. Optimize the demand from EVs by selecting the right equipment and digital load management solution.

EV Grid-to-Charger

BOOTH GUIDE

39

SOLUTION & APPLICATIONS Digital Solutions Overview

Turn the complexity of the grid into a strength

The clean energy transition requires a fundamental transformation of power systems, including much higher levels of digitalization across all grid domains, from generation to transmission and distribution to end-use. Additionally, digitalization boosts grid resilience, increases renewable energy integration, drives down costs and enables universal access to clean electricity. Remote solutions continuously analyze asset conditions and energy demands and provide insights to help minimize costs and risk and maximize performance and safety across operations.

40

IEEE T&D 2024

Centralized Protection and Control for Sustainable Power Distribution Smart substation control and protection SSC600 is a novel approach to protection and control in distribution networks – centralizing all protection and control functionality into one single device on the substation level.

Substation SCADA Supervisory control and data acquisition

As a power monitoring and control system for a substation, SCADA can provide a significant return on investment by improving efficiency, productivity, safety and reliability while reducing costs. Microgrid and Renewable Energy Management ABB Ability™ Energy and Asset Manager A microgrid is a group of interconnected loads and distributed energy resources (DERs) that act as a single controllable entity with respect to the grid.

EV Load Management

Ensures a reliable and stable energy supply to EV chargers.

Fleet management for Protection and Control Devices Easy-to-use, cybersercure and cloud based, the fleet management for protection and control devices provides a full view of devices, complete visibility of data, and easy device management.

BOOTH GUIDE

41

IEEE T&D 2024 Meeting Rooms and Staff Information

42

IEEE T&D 2024

Meeting Rooms

Meeting Rooms There are two meeting rooms in the booth for customer meetings

Capacity: 8 people max

ROOM

Capacity: 10 people max

ROOM

•

Meeting rooms are available during exhibit hours each day

•

Customer meetings will take priority over internal meetings Please be respectful of others and keep to your allotted time When coordinating with your customers, please arrange for them to meet you at the ABB booth reception counter prior to your meeting Scheduling a Meeting To pre-schedule a meeting, email Dana Akin with the subject line: ‘IEEE MEETING REQUEST’ Once on-site, please visit the Welcome Desk in the booth to confirm meeting room availability. • •

BOOTH GUIDE

43

Hotel Information

Anaheim Marriott 700 W Convention Way Anaheim, CA 92802 Distance to SNA Airport: 13.7 miles Distance to LAX Airport: 35.3 miles

Distance to Conv Center: 0.2 miles

Amenities • Restaurant • Fitness Center • Outdoor Pool • Free Wifi

• Convenience Store • Dry Cleaning Service • Room Service

Payment Everyone must provide their corporate AMEX card at the time of check in. Any room charges, cancellations or no-show fees will be charged back to your account post show.

Rate: $249

Website Anaheim Marriott

44

IEEE T&D 2024

Westin Anaheim Resort 1030 W Katella Ave Anaheim, CA 92802 Distance to SNA Airport: 13.8 miles Distance to LAX Airport: 34.8 miles

Distance to Conv Center: 0.2 miles

Amenities • Restaurant & Bar

• Fitness Center • Outdoor Pool • Free Wifi • Free Breakfast • Convenience Store • Dry Cleaning & Laundry Service • 24 Hour Room Service Payment Everyone must provide their corporate AMEX card at the time of check in. Any room charges, cancellations or no-show fees will be charged back to your account post show.

Rate: $289

Website Westin Anaheim Resort

BOOTH GUIDE

45

Area Map

1

2

46

IEEE T&D 2024

1

Westin Anaheim Resort 1030 W Katella Ave Anaheim, CA 92802

2

Anaheim Conv Ctr 800 W Katella Ave Anaheim, CA 92802

3

Anaheim Marriott 700 W Convention Way Anaheim, CA 92802

3

BOOTH GUIDE

47

Booth Staff Information

Staff Training Tuesday, May 7 th 9:00 AM – 9:30 AM Location: Booth 5440

There will be a MANDATORY training session for all booth staff on Tuesday, February 27 th at 8:30 AM. An Outlook Invitation has been sent out to reserve this time on your calendars.

Agenda

9:00 – 9:05 AM Welcome and introductions

9:05 – 9:10 AM

Do’s & Don’ts

9:10 – 9:20 AM Review of booth layout

9:20 – 9:25 AM Lead retrieval overview

9:25 – 9:30 AM Q&A

48

IEEE T&D 2024

Booth Apparel All employees are responsible for ordering their own apparel. Apparel can be ordered at the following link:

https://www.maspremium.com/ab b/searchresults.aspx.

MEN ABB Long Sleeve Trade Show Shirt Dress Coat (optional) Black or Gray Dress Pants Black Dress Shoes

WOMEN ABB Long or ¾ Sleeve Trade Show Shirt

Heather Grey Cardigan (optional) Black or Gray Dress Pants or Skirts Black Dress Shoes

THE FOLLOWING INFORMATION IS APPLICABLE ONLY TO ATTENDEES WHO HAVE BEEN ASSIGNED BOOTH DUTY.

BOOTH GUIDE

49

Booth Staff Schedule

PRODUCT DISPLAY

TUESDAY, MAY 7

DIGITAL TEAM

10:00 AM - 1:30 PM 1:30 PM - 5:00 PM

VIRTUALIZED PROTECTION & CONTROL RELION RELAY RACKS

Jesse Koskela

Dinesh Baradi

Rob Patterson Paul Marken Nicole Ioannou

John McHale Venkatram Kumar Vincent Duong

DIGITAL SOLUTIONS

ELDS DISPLAYS

10:00 AM - 1:30 PM 1:30 PM - 5:00 PM

OVR RECLOSER

Sushil Joshi

Andrew Peterson

GRIDSHIELD RECLOSER

Shantam Chavan

Raymundo Quiroz

EAGLE RECLOSER

Cristian Val

Rafael Lopez

UFES

Alex Kischinski

Daniel Schauerte

Prabu Shankar Terry Neighbours

Amar Kini Parinaz Campbell

DIGITAL SWITCHGEAR

OUTDOOR APPARATUS

Daniel Essandoh

Kostas Papapaschalis

R-MAG

Juan Martinez

Ismael Castillo

DIGITAL SUBSTATION APP

Kevin Glasheen

Eric O'Donnell

ELIP DISPLAYS

10:00 AM - 1:30 PM 1:30 PM - 5:00 PM

HI TECH FUSES

Aaron Moats

Javier Carvajal

PAD MOUNT SWITCHGEAR

Jeff Gieger

Kelsey Bush

ALLEY ARM RECLOSER

Brent Schwartzwald

Dan Kellenaers

Mike Cawood Anne Marie Garces

Matt Cawood Anne Marie Garces

HOMAC PRODUCT BOARD

CABLE ACCESSORIES APP

Dewayne Boyd

George Hydock

VISUALIZER APP

Kenji Jameel

Yaser Eisa

SERVICE TEAM

10:00 AM - 1:30 PM 1:30 PM - 5:00 PM

ROLL-IN REPLACEMENT

Mike Arnold

Rusty House

SERVICE APP

Milenko Bistric

Doug Stark

ENGAGEMENT DISPLAYS

10:00 AM - 1:30 PM 1:30 PM - 5:00 PM

Gracie DiGiuseppe Pierce Statham

Lina Santoro Dana Akin

WELCOME DESKS

VIRTUAL LANDSCAPE

Drew Miller

Pierce Statham

GRID TO CHARGER

Sydney Stewart

Libby Ogren

Sukama Avery Alex Schubert

INFOTAINER

50

IEEE T&D 2024

WEDNESDAY, MAY 8

THURSDAY, MAY 9

10:00 AM - 2:00 PM

2:00 PM - 6:00 PM

10:00 AM - 3:00 PM

Paul Stack

Jesse Koskela

Jesse Koskela

Rob Patterson Paul Marken Nicole Ioannou

John McHale Venkatram Kumar Vincent Duong

John McHale Paul Marken Nicole Ioannou

10:00 AM - 2:00 PM

2:00 PM - 6:00 PM

10:00 AM - 3:00 PM

Sushil Joshi

Andrew Peterson

Andrew Peterson

Shantam Chavan

Raymundo Quiroz

Raymundo Quiroz

Cristian Val

Rafael Lopez

Cristian Val

Alex Kischinski

Daniel Schauerte

Alex Kischinski

Ivan Freire Prabu Shankar

Amar Kini Ed Uftring

Ahmed Algara Ed Uftring

Daniel Essandoh

Kostas Papapaschalis

Daniel Essandoh

Juan Martinez

Ismael Castillo

Ismael Castillo

Kevin Glasheen

Eric O'Donnell

Eric O'Donnell

10:00 AM - 2:00 PM

2:00 PM - 6:00 PM

10:00 AM - 3:00 PM

Aaron Moats

Javier Carvajal

Javier Carvajal

Jeff Gieger

Kelsey Bush

Kelsey Bush

Brent Schwartzwald

Dan Kellenaers

Brent Schwartzwald

Mike Cawood

Anne Marie Garces

Javier Carvajal

Dewayne Boyd

Nick Fontana

Nick Fontana

Kenji Jameel

Yaser Eisa

Kenji Jameel

10:00 AM - 2:00 PM

2:00 PM - 6:00 PM

10:00 AM - 3:00 PM

Mike Arnold

Rusty House

Mike Arnold

Milenko Bistric

Doug Stark

Milenko Bistric

10:00 AM - 2:00 PM Gracie DiGiuseppe Ellie Birnbaum

2:00 PM - 6:00 PM

10:00 AM - 3:00 PM Gracie DiGiuseppe Ellie Birnbaum

Lina Santoro Dana Akin

Pierce Statham

Drew Miller

Drew Miller

Sydney Stewart

Libby Ogren

Libby Ogren

Sukama Avery Alex Schubert

Sukama Avery Alex Schubert

BOOTH GUIDE

51

ABB Attendees Contact Information

Last Name

First Name

Abdali

Zabi

Abed Akin

Sahar Dana

Algara Altman Amato Anthony

Ahmed

Dave June

Hannah

Arnold

Mike

Babu

Lijo

Baradi Barnett

Dinesh

Deonate

Basak

Sancheeta

Bellissimo Birnbaum

Jack Ellie

Bistric

Milenko

Blustein

Zach

Boyd

Dewayne Curtis Kelsey Carlos Parinaz Delaney

Burkevitch

Bush

Cabrera Campbell

Carey

Carvajal Castillo Cawood Cawood Chavan Christian Colquitt Cusguen

Javier Ismael

Matt Mike

Shantam Michael

Al

Sergio Gracie Ivana Ralph Vincent

DiGiuseppe Djordjevic

Donati Duong

52

IEEE T&D 2024

Email

Cell Number 916-291-8156 713-213-0291 901-489-1395 984-318-2552 303-810-7302 908-310-6291 470-501-1466 951-505-3689 365-987-0948 954-415-8840 909-967-7484 469-506-6989 864-230-8863 919-400-0888 661-433-0854 919-208-3316 901-277-8841 403-835-5224 908-619-1487 213-300-7349 843-621-4291 747-277 9088 843-245-4187 386-316-2711 386-299-3497 919-986-4229 407-314-4306 940-368-6794 786-860-9254 919-622-8075 773-317-1801 901-619-7254 407-314-0127

zabiullah.abdali@us.abb.com sahar.abed@us.abb.com dana.akin@us.abb.com ahmed.algara@us.abb.com dave.altman@us.abb.com june.amato@us.abb.com hannah.anthony@us.abb.com michael.arnold@us.abb.com dinesh.baradi@us.abb.com deonate.barnett@us.abb.com sancheeta.basak@us.abb.com jack.bellissimo@us.abb.com ellie.birnbaum@us.abb.com milenko.bistric@us.abb.com zach.blustein@us.abb.com dewayne.boyd@us.abb.com curtis.burkevitch@ca.abb.com kelsey.bush@us.abb.com carlos.cabrera@mx.abb.com parinaz.campbell@us.abb.com delaney.carey@us.abb.com javier.carvajal@us.abb.com ismael.castillo@us.abb.com matt.cawood@us.abb.com mike.cawood@us.abb.com shantam.chavan1@us.abb.com michael.b.christian@us.abb.com sergio.cusguen@us.abb.com gracie.digiuseppe1@us.abb.com ivana.djordjevic@us.abb.com ralph.donati@us.abb.com vincent.duong@us.abb.com lijo.babu@ca.abb.com al.colquitt@us.abb.com

+52 1 55 4094 2724

47 BOOTH GUIDE

53

ABB Attendees Contact Information

Last Name

First Name

Dwyer

Kevin Yaser

Eisa

Espinosa Essandoh Fontana Forsgard Freire Garces Gieger Griffin Grotti Guptail Hayter Hazen Glasheen

Rodrigo

Daniel

Nick

Susan

Ivan

Anne Marie

Jeff

Kevin Kevin

Amedeo

Daniel

John

Safford

Hege

Mark Mike Rusty Ryan

Hoppe House

Huttman Hydock Ioannou Jameel Jensen Jimenez

George Nicole

Kenji Derek

Josemaria

Johns Joshi

Jim

Sushil Samira Harsh Daniel

Kahram

Karandikar Kellenaers

Kelso

Doug Amar

Kini

Kischinski Koskela Kukucka

Alex

Jesse

Rick

54

IEEE T&D 2024

Email

Cell Number 206-375-4461 201-744-4006 832-331-0678 919-218-4130 919-272-9534 407-461-3319 407-227-0501 908-894-2226 954-383-9598 804-241-6264 +39 366 5688745 +52 44 4447 7819 901-713-7990 276-356-3362 346-241-2051 323-253-2957 612-802-8536 503-836-6305 908-813-2028 908-887-4952 412-495-6854 214-406-9671 657-576-6263 804-814-6160 +971 549970911 949-231-0269 407-547-7707 720-788-8347 901-230-3872 407-376-6845 919-279-3461 919-272-2115 269-282-2942 +52 558065 0995

kevin.dwyer@us.abb.com yaser.eisa@us.abb.com

rodrigo.espinosa@mx.abb.com daniel.essandoh@us.abb.com nick.fontana@us.abb.com susan.k.forsgard@us.abb.com anne-marie.garces@us.abb.com jeffrey.gieger@us.abb.com kevin.glasheen1@us.abb.com kevin.griffin@us.abb.com amedeo.grotti@it.abb.com daniel.guptail@us.abb.com john.hayter@us.abb.com safford.hazen@us.abb.com mark.hege@us.abb.com mike.hoppe@us.abb.com rusty.house@us.abb.com ryan.huttman@us.abb.com george.hydock@us.abb.com nicole.ioannou1@us.abb.com kenji.jameel@us.abb.com derek.jensen@us.abb.com josemaria.jimenez-vera@mx.abb.com jim.johns@us.abb.com sushil.joshi@ae.abb.com samira.kahram@us.abb.com harsh.m.karandikar@us.abb.com daniel.kellenaers@us.abb.com ivan.freire@us.abb.com

doug.kelso@us.abb.com amar.kini@us.abb.com

alexander.kischinski@de.abb.com

jesse.koskela@us.abb.com rick.kukucka@us.abb.com

47 BOOTH GUIDE

55

ABB Attendees Contact Information

Last Name

First Name

Kumar

Venkatram

Lee-Brathwaite

Rosa

Leonard

Jeremiah

Lopez Lopez

Javier Rafael

Lubben Mäkelä Marken Martinez

Elizabeth

Jarkko

Paul

Julio Cesar Juan Manuel

Martinez Banda

Mattoo McHale

Sorab

John

Milea Miller Mizell

Christine

Drew

Steven Brendt Aaron Sundar

Montgomery

Motes

Nagarajan

Nazer

Rudy Terry

Neighbours

Nicely Nunes

Will

Marco

O'Donnell

Eric

Ogren

Libby

Papapaschalis

Konstantinos

Patterson

Rob

Perez-Therese

Monica Andrew

Peterson Popovich

Sasha

Powell Prokop

Joie

Vaclav Michael

Quay

Quiroz Rankin

Raymundo

Corbett

56

IEEE T&D 2024

Email

Cell Number 346-217-4272 339-216-0909 801-209-0408 305- 510-6987 +52 446 139 3156

venkatram.kumar@us.abb.com rosa.lee-brathwaite@us.abb.com jeremiah.leonard@us.abb.com javier.lopez@us.abb.com rafael.lopez@mx.abb.com elizabeth.lubben@us.abb.com jarkko.makela@fi.abb.com paul.marken@us.abb.com juliocesar.martinez@mx.abb.com juan-manuel.martinez@mx.abb.com sorab.mattoo1@us.abb.com robert.j.mchale@us.abb.com christine.milea@us.abb.com andrew.miller@us.abb.com steven.mizell@us.abb.com brendt.montgomery@us.abb.com aaron.motes@us.abb.com sundar.nagarajan@ca.abb.com terry.l.neighbours@us.abb.com will.nicely@us.abb.com marco.nunes@ch.abb.com eric.odonnell@us.abb.com libby.ogren@us.abb.com rudy.nazer@us.abb.com

470-449-2683

+358 50 33 43444

260-213-0600

+52 55 5413 1252 +52 444 293 5988 336-675-2951 313-520-1779 949-233-1882 919-208-4744 901-568-4231 949-324-9656 386-916-6463 365-324-4102 562-371-7747 407-314-6126 913-526-7725 +41 79 876 61 01

281-221-0856

919-518-6227 konstantinos.papapaschalis@us.abb.com 407-430-9108 robert.patterson@us.abb.com 724-366-2761 monica.perez-therese@us.abb.com 305-842-4240 andrew.s.peterson@us.abb.com 407-314-2194 sasha.popovich@us.abb.com 480-307-3571 joie.powell@us.abb.com 440-725 9794 vaclav.prokop@cz.abb.com +420 731 552 744 michael.quay@us.abb.com 561-70- 8625 raymundo.quiroz-vanegas@mx.abb.com +52 444-867-2241 corbett.rankin@us.abb.com 805-312-1742

47 BOOTH GUIDE

57

ABB Attendees Contact Information

Last Name

First Name

Regina

Josh Duri

Rifai Rota

Matteo

Salerno Sankar Santoro Satcho

Marc Babu

Lina

Tracy Daniel Brent Alan Sam Shak Bryan Prabu Bashir Vivek Pierre Norm

Schauerte

Schwartzwald

Shabott Shahin

Shaikh Shang

Shankar Siddiqui

Singh Slack

Sowards

Stack Stark

Paul

Douglas Pierce Sydney Sujata

Statham Stewart Sullivan Szyszko

Stan Imad Mike Alan

Taha

Thomas

Tse

Uftring

Ed

Val

Cristian

Vincent

Jon

White Xavier Yosef

Amanda

Joe

Omar

Zaccagnini

Dan

58

IEEE T&D 2024

Email

Cell Number 610-360-5165 407-579-1866 407-314-5196 385-295-5186 407-314-0691 252-342-4192 412-877-0243 +491605728468 608-234-7099 813-340-8811 858-449-5230 714-397-8973 919-749-1351 661-755-3831 214-288-5175 919-397-5401 415-518-8279 216-246-7509 612-965-8161 520-780-0945 919-760-9317 9083972407 301-642-0947 732-216-1880 832-210-4159 919-368-5508 407-280-4517 917-363-6921 +54 911 60265210

josh.regina@us.abb.com duri.rifai@us.abb.com matteo.rota@us.abb.com marc.salerno@us.abb.com babu.sankar@us.abb.com lina.santoro@us.abb.com tracy.satcho@us.abb.com daniel.schauerte@de.abb.com brent.schwartzwald@us.abb.com alan.shabott@us.abb.com sam.shahin1@us.abb.com shak.shaikh@us.abb.com bryan.shang@us.abb.com prabu.shankar@us.abb.com bashir.siddiqui@us.abb.com vivek.singh@us.abb.com pierre.slack@us.abb.com norm.sowards@us.abb.com paul.d.stack@us.abb.com douglas.stark@us.abb.com pierce.statham1@us.abb.com sydney.stewart1@us.abb.com sujata.sullivan@us.abb.com stanley.szyszko@us.abb.com

imad.taha@us.abb.com mike.thomas@us.abb.com

alan.tse@us.abb.com

edward.uftring@us.abb.com cristian.val@ar.abb.com jon.vincent@us.abb.com amanda.white@us.abb.com joemoan.i.xavier@us.abb.com omar.yosef@us.abb.com dan.zaccagnini1@us.abb.com

858-775-1458 470-281-1688 972-567-2378 657-303-0818 619-203-7341

47 BOOTH GUIDE

59

IEEE T&D 2024 Education Sessions

60

IEEE T&D 2024

Education Sessions Innovation Stage Presentation

Name:

Harsh Karandikar

Title:

Global Product Manager

Name:

Vaclav Prokop

Title:

Global Product Manager

Date: Time:

Tuesday, May 7 2:45 PM - 3:15 PM

Location: Booth #3453

Topic: Protection in Distribution Networks using Current and Voltage Sensors: The Key to Major Safety, Sustainability and Performance Gains Abstract: Introduce state-of-the-art current and voltage measurement technologies for use in distribution networks. New implementations for protection and control are possible and these lead to equipment architectures with significant safety, sustainability and performance advantages. The sustainability gains come in the form of major energy and material savings.

BOOTH GUIDE

61

Education Sessions Innovation Stage Presentation

Name:

Joemoan Xavier

Title:

Global Product Manager - ANSI Products & Systems

Date: Tuesday, May 7 Time: 3 :45 PM - 4:15 PM Location: Booth #3453

Topic: VPAC: Clearing the Path Towards Substation Virtualization Abstract: This panel presentation, led by Black & Veatch and featuring SRP, Intel, and ABB brings this ecosystem together to provide the latest in developments and progress the alliance has made. The audience will receive an update on the work being done to establish standards and specifications to develop common industry best practices for effective deployment and operation. The panel presenters will present the latest proof of concepts demonstrating the benefits of software-based solutions, including the need for less hardware equipment, scalability, enhanced performance and optimized operation and maintenance.

62

IEEE T&D 2024

Education Sessions Grid Edge Stage Presentation

Name:

Dinesh Baradi

Title:

Application Engineer Protection and Control

Date: Time:

Wednesday, May 8th 2:30 PM – 3:00 PM

Location: Both #2357

Topic: Modernizing Protection, Automation and Control using Virtualization Abstract: Basic guidelines for the preparation of a virtual protection and control applications are taking the concept of centralization to another level and are now available to power utilities. There are new factors which the system designer must consider when selecting a supporting virtualization environment and host server. The benefits available from the platform initiated will bring unique layers of improvement in redundancy mechanisms, operations and asset management, physical safety, standardization and interoperability.

BOOTH GUIDE

63

Education Sessions Poster Session

Name:

Paul Marken

Title:

Systems Solutions Architect

Name:

Nicole Ioannou

Title:

Automation Engineer

Date: Time:

Wednesday, May 8th 5:00 pm – 7:00 pm

Location: North Building

Topic: Common Electrical Controls and Microgrids

Abstract: This paper discusses considerations regarding electrical controls that relate to development of a microgrid, providing an overview of common control elements in commercial and industrial power distribution systems and discusses their applicability to use in a microgrid.

64

IEEE T&D 2024

IEEE T&D 2024 Marketing and Sponsorships

BOOTH GUIDE

65

Customer Engagement

E-Mail Blast Reach the entire registration list with (1) pre-conference email blast.

Distribution date: Wednesday, May 1 st

Audience: 9,800+ conference attendees

In-Booth Reception Enjoy the most productive hours at IEEE T&D as you mix, mingle and enhance your networking game.

Wednesday Night Networking Reception

Wednesday, May 8 4:30 PM – 6:00 PM

Engagement Links:

•

IEEE Landing Page

•

Contact an ABB Expert

66

IEEE T&D 2024

In-Booth Presentations

Engagify brings the application of brain science to human interactions and demystifies the rules of Sales Engagement. They are passionate about creating human connections that reap the rewards of meaningful interactions.

Name:

Sukama Avery

Title:

Infotainer

Description Live, interactive presentations to draw attention and better communicate our message. Objectives • Lead generation • Greater brand awareness • Differentiation from competitors Activity: • (5) 20-minute performances per day • Deliver participants to the solution overviews for more in-depth booth tours

BOOTH GUIDE

67

IEEE T&D 2024 Digital Tools

68 6 8 I E EI EEE TE &TD& D2 022042 4

Mobile App

Mobile App Name: IEEE PES T&D 2024

The time is now to unlock the potential of the power and energy industry and solve the world’s most urgent challenges. Here is where you will find the expertise and next-gen innovations you need to accelerate the future and make tomorrow’s grid today’s reality.

•

Plan your show floor experience with a full exhibitor directory

•

Explore the education program

•

Create your own schedule

Apple Store Download

Google Play Download

BOOTH GUIDE

69

ABB Digital Business Card

A digital business card is exactly what it sounds like – a digital version of physical business cards.

The Digital Business Card solution is designed to replace the physical copies thanks to easy creation of them and a sharing feature. ABB’s Digital Business Card is focused on the mobile experience, prioritizing the iOS operating system. The business card template is ABB branded and already has pre-filled fields with your information taken from your Delve profile. Some of the fields are editable in case you would like to provide alternative information other than that in your Delve profile. • Go to businesscard.abb.com on your iPhone and login with your ABB credentials • Fill out the information in the template and generate the card • The card is saved in your Apple Wallet, and you can share it with anyone from there. To create your own ABB digital business card:

70

IEEE T&D 2024

FOR ABB INTERNAL USE ONLY IEEE T&D 2024 ABB Booth 5440