Distributech Pocket Guide 2025
ABB CONFIDENTIAL l INTERNAL USE ONLY DISTRIBUTECH Booth Guide
March 25 – 27, 2025 Dallas, TX
ENGINEERED TO OUTRUN
AL COLQUITT Events Director, US Electrification Business Area Phone: +1 940 368 6794 Email: al.colquitt@us.abb.com
SUSAN K FORSGARD Segment Marketing Manager, US Electrification Business Area Phone: +1 919 272 9534 Email: susan.k.forsgard@us.abb.com
DISTRIBUTECH 2025
Table of contents
Safety Information ………………………… 4-8
General Information ………..……………… 9-14
Booth Information ………………………… 15-24
Core Messaging ……………………….…… 25-37 • ABB Master Messaging
• Grid Hardening • Grid Resiliency • Grid Reliability • Digital Control Center • Transportation Electrification • ABB for Utilities
Meeting Rooms & Staff Information …………………….…… 38-61
Education Sessions ………………….…..… 62-65 Marketing & Sponsorships …………..…… 66-72
Digital Tools ……………………………...… 73-75
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BOOTH GUIDE
DISTRIBUTECH 2025 Safety Information
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DISTRIBUTECH 2025
Rules and Regulations
Code of Conduct You are representing ABB. Your actions are a reflection of our company, our brand and our business. • Act professionally • Drink responsibly • Be safe Please be sure your actions and interactions with customers and competitors always comply with Don’t look the other way Stop work and report all safety concerns and hazards
antitrust and other laws regulating competition.
ABB Code of Conduct
Personal Safety Be aware of your surroundings . Do not walk around alone after dark. Remove your badge and do not carry show-branded bags or other items once you leave the show. If you see something suspicious or unsafe, report it to on-site security.
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BOOTH GUIDE
Safety Information
Life-Threatening Emergencies Call 911 immediately and give as many details as possible. Notify the operator that you are a guest at the Kay Bailey Hutchison Convention Center, 650 S Griffin St., Dallas, TX 75202. After you call 9-1-1, notify in-house Security at 214-939-2940 or 2941 and relay the information so that they can direct emergency personnel to the appropriate location quickly. Non-Life-Threatening Emergencies Notify in-house Security at 214-939 2940 or 2941 and relay the information. Security personnel will forward the report of the emergency to the Event Manager and other security personnel as needed. First Aid There will be a first aid kit located in the booth. AED units are located throughout the convention center.
Important Phone Numbers
KBHCCD Security Dispatch 214-939-2940 or 2941
Dallas Police: 214-744-4444
Dallas Fire/Rescue: 214-670-4319
Emergency: 911
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DISTRIBUTECH 2025
Medical & Emergency Care ER at Baylor University Medical Center 3305 Worth St Dallas, TX 75246 214-820-0111 1.8 miles away Customized evacuation route maps are posted on the walls of exhibit halls, meeting rooms and staff offices throughout the facility. Evacuation & Assembly Plan In the event an emergency is announced, or a fire alarm is sounded, guests and employees should follow these evacuation procedure safety steps: • Be calm, courteous and quiet. • Listen for further instructions from convention center staff or over the PA system. • Immediately evacuate the work or meeting area to the nearest exit. • Only use stairs and exit doors. Do not use elevators or escalators. • Do not wait for others and do not take time to retrieve personal property. • Convention center security staff will advise when it is safe to re-enter the building.
CareNow Urgent Care - Uptown 2404 McKinney Ave Dallas, TX 75201 Phone: 214-721-0630 1.5 miles away
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BOOTH GUIDE
Trade Show Etiquette
The Do’s
• Scan customer badges to ensure follow-up • Always be on time • When away from the booth, be available via cell phone for customer questions • Show our guests that you value their time and are there for them • Engage in conversations with customers as they walk by or enter the booth • If you do not have booth duty, do not congregate in the booth unless hosting a customer • Do not talk on your cell phone in the booth. If needed, check your phone discretely in the aisle or away from the booth • Do not eat in the booth. It looks unprofessional, and food can get dropped on the floor or demos • Do not bring laptops or briefcases to the booth. We have limited storage space • Do not congregate and form large ABB groups in the booth - this is intimidating to our guests The Don’ts
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DISTRIBUTECH 2025
DISTRIBUTECH 2025 General Information
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BOOTH GUIDE
General Information
Exhibit Hall Information Kay Bailey Hutchison Convention Center
650 S Griffin St. Dallas, TX 75202
Dates & Hours Tuesday, March 25 th 10:00 AM – 6:00 PM Wednesday, March 26 th 10:00 AM – 5:00 PM
Thursday, March 27 th 9:00 AM – 1:00 PM
Booth Information
Exhibit Hall C-D Booth number: 3422 Booth size:
60 x 70 4,200 sq. ft.
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DISTRIBUTECH 2025
Registration Hours Everyone will be responsible for
retrieving their exhibitor badge at show site. Badges can be picked up at Scan and Go Self Check-In Kiosks in the Registration Area of the convention center on the following dates and times:
Sunday, March 23 rd 11:00 AM – 4:00 PM
Monday, March 24 th 7:30 AM – 5:00 PM
Tuesday, March 25 th 7:30 AM – 6:00 PM
Wednesday, March 26 th 8:00 AM – 5:00 PM
Thursday, March 27 th 8:00 AM – 1:00 PM
Conference Information Additional information about this conference can be found at:
https://www.distributech.com/
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BOOTH GUIDE
Conference Information
The leading annual transmission and distribution event for utilities, technology providers, and industry leaders The conference and exhibition offer information, products and services related to: • Electricity delivery automation and control systems
• Energy efficiency • Demand response • Renewable energy integration • Advanced metering • T&D system operation and reliability • Communications technologies • Cyber security • Water utility technology
17,000+ 500+ 75% Attendees Exhibitors Decision Makers
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DISTRIBUTECH 2025
Organization Type
Utility Type
IOU
ENERGY SERVICE PROVIDER
PUBLIC POWER
COOP
MUNI
0% 5% 10% 15% 20% 25% 30%
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BOOTH GUIDE
Speaking to Media
If a member of the media or business analyst comes into the booth, please direct them to the ABB booth reception counter and the staff will alert our media relations manager:
Elizabeth Lubben Media Relations Manager Electrification Business Area Phone: 470-449-2683 Email: elizabeth.lubben@us.abb.com
Hannah Anthony PR & Media Relations Manager Installation Products Phone: 470.501.1466 Phone: 470-501-1466 Email: hannah.anthony@us.abb.com
• Only authorized and approved people can speak on behalf of the company to the press. • If you have not been trained or had discussions about your role in media discussion, please do not engage in conversation. • Refer the reporters or analysts to the reception desk.
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DISTRIBUTECH 2025
DISTRIBUTECH 2025 Booth Information
9 BOOTH GUIDE 15
Conference Maps
Floor Plan
ABB Charging Zone & Coffee Station
Competitive Analysis
Eaton Booth 3542
Schneider Booth 1622
Hubbell Booth 2109
Hitachi Energy Booth 2723
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DISTRIBUTECH 2025
Exhibit Hall C-D Booth number: 3422
GE Booth 3223
G&W Booth 3403
Siemens Booth 3702
S&C Booth 3722
SEL Booth 4223
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BOOTH GUIDE
Booth Vision
THE ELECTRIF FOR A BRIGHTER G
We understand utilities – their pain points and priorities – and have solutions to help them address those challenges.
Pain Points •
How will they deliver on the ever increasing demand for power? How do they both take advantage of AI and provide the power it needs? How do they upgrade their aging infrastructure without increasing the cost for their rate payers?
•
•
Priorities •
Reliability Resiliency
• • •
Safety
Cost
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FYING FORCE GRID FUTURE
INNOVATION
From proven electrification solutions to a focused R&D vision for evolving from fossil fuels to renewables, ABB Utility products can help electrify the path forward for your grid. electrifies growth
RELIABILITY inspires confidence
With over 100 years of industry knowledge and expertise, solid relationships with channel partners, and proven grid innovations, ABB is the name to trust to help modernize your grid.
PARTNERSHIP powers success
You won’t find a more dedicated, committed, and knowledgeable team than the experts at ABB. Our ABB Utilities team is dedicated to your success around the globe and throughout your community.
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BOOTH GUIDE
Booth Layout
DISTRIBUTION
DIGITAL CONTROL CENTER
GRID RELIABILITY
DISTRIBUTION
G
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TRANSPORTATION ELECTRIFICATION
CONNECTION
DIGITAL SOLUTIONS
CUSTOMER EXPERIENCE GENERATION
GRID RESILIENCY
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BOOTH GUIDE
Booth Design
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BOOTH GUIDE
Booth Design
Aisle View
Product Engagement
Digital Control Center
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DISTRIBUTECH 2025 Core Messaging
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BOOTH GUIDE
ABB Messaging
The electrifying force for a brighter grid future
Vision We envision a future where the physical and digital worlds merge, making operations safer, more intelligent and more productive. By transforming utilities, we are helping to create a more safe, smart and sustainable future. Audience Conscientious decision-makers in the utility industry - people who are responsible for maintaining safe, reliable power, while trying to prepare for the energy transition. The utility industry is changing – they realize they have to move faster and be more open to new technologies to meet the ever growing demand they are being asked to deliver. The new generation of utility employees are younger, more tech savvy and open to new and digital technologies.
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DISTRIBUTECH 2024
Positioning Statement ABB Electrification is a global technology leader enabling the efficient and reliable distribution of electricity from source to socket. With more than 50,000 employees across 100 countries, we collaborate with our customers and partners to solve the world’s greatest challenges in electrical distribution and energy management. As the energy transition accelerates and electricity demands grow, we are electrifying the world in a safe, smart and sustainable way. At ABB, we are ‘Engineered to Outrun’, and we are passionate about helping our customers and partners do the same. Conference Message When it comes to balancing the growing demand on your grid with the growing cry for more responsible, sustainable energy generation, you need the right partner. A partner who delivers longstanding grid expertise from a team dedicated to your unique needs. And one who can help you improve reliability, prevent outages and meet your net-zero carbon emission goals. ABB is that partner.
BOOTH GUIDE
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SOLUTION & APPLICATIONS Grid Hardening
Utilities have options when it comes to grid hardening Utilities face an unprecedented challenge in protecting the grid with ever-growing demands on our aging infrastructure. Grid hardening enhances the resilience of the grid against a wide range of threats. A combination of aging equipment, shrinking reserve margins and increasing frequency and severity of weather events are challenging grid operators to maintain the flow of power. ABB reclosers are designed to continually meet and exceed the growing demands of power distribution.
Severity of Weather
Shrinking Reserve
Increasing Frequency
Aging Equipment
Renewable Energy
Energy Storage
Electric Vehicles
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DISTRIBUTECH 2025
Eagle Single-Phase Recloser Self-powered single phase recloser Eagle is a single-phase self-powered vacuum interrupting recloser. It is best suited for small communities and residential offerings. Eagle single-phase recloser with long range communications
OVR Outdoor Vacuum Recloser
The OVR recloser is a flexible device for automatic network restoration. It is an intermediate offering with higher capabilities than Eagle and is best suited for medium-sized communities and less critical commercial applications.
OVR outdoor vacuum recloser
GridShield® Recloser
The GridShield® recloser is an advanced recloser offering many functions and a high degree of customization. It is best suited for large residential communities and commercial/ industrial offerings as well as for critical infrastructure like hospitals, fire stations, etc.
GridShield recloser
Elastimold™ Solid Dielectric Alley Arm Recloser
Designed to withstand the toughest weather conditions using solid dielectric technology for reliability.
Elastimold reclosers
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BOOTH GUIDE
SOLUTION & APPLICATIONS Grid Resiliency
Save energy, reduce costs, and address security issues in the distribution of energy ABB understands the challenges faced in utility industry and is committed to providing innovative electrical solutions that not only reduce overall project costs, but also increase safety, promote sustainability and even improve cash flow. With over 100 years of industry knowledge and expertise, solid relationships with channel partners and proven grid innovations, ABB is the name to trust to help deliver reliable and resilient power to utilities.
Delivering Reliability and Resiliency for Utilities
Increase safety
Reduce costs
Increase reliability
Optimized power management
Save energy
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DISTRIBUTECH 2025
R-MAG® Magnetically actuated dead tank outdoor vacuum circuit breaker R-MAG outdoor breakers are designed with a maintenance-free, magnetically actuated mechanism to provide unparalleled reliability and safety in the field. The streamlined design enables easier integration and reduces training time for new users. R-MAG® magnetically actuated dead tank outdoor vacuum circuit breaker Instrument Transformers and Sensors For the protection and monitoring of medium voltage power systems. ABB manufactures medium voltage instrument transformers and sensors for indoor, outdoor, and power grid applications.
Indoor medium voltage sensors
Outdoor medium voltage sensors
AccuRange® current transformers Voltage transformers with ResiVolt™ technology
Digital Substations Optimizing sustainability and reliability with digital substations Centralized protection and control enables digital substations. Digital substations streamline operations, optimize processes and enhance security.
Digital Substation
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BOOTH GUIDE
SOLUTION & APPLICATIONS Grid Reliability
Increase the reliability of your distribution grid
In the most demanding, non-stop operating environments, one single point of failure can lead to costly - or even disastrous - results. Superior performance for continuous operation is imperative. Our solutions address the constant need to improve grid hardening and reliability. Our solid dielectric technology helps reduce power outages and momentary service interruptions and can reduce costs and expedite restoration time after a major event.
Reduce power outages
Expedite restoration
Improve reliability
Continuous operation
Reduce costs
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DISTRIBUTECH 2025
Elastimold Solid Dielectric Switchgear
Elastimold TM solid dielectric switchgear is based on technology that's been field-proven for over 50 years. It requires virtually no maintenance, which can significantly reduce your total cost of ownership over the lifetime of the switchgear. Elastimold Solid Dielectric Switchgear
Elastimold TM Tru-Break Switchgear Module
This visible-break device makes it easy for linemen to switch the handle to the open position and visually verify the isolating gap in the conducting path. This provides an added measure of confidence to utility company crews that the circuit is de-energized and it’s safe to begin their standard procedures for grounding before performing work on the line. Elastimold™ Tru-Break™ switchgear module
Elastimold TM Visualizer Helping power a safer tomorrow
Transform switchgear design experience with ABB’s Elastimold™ visualizer. This tool empowers ABB to configure switchgear, helping ensure a safer and more sustainable network.
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BOOTH GUIDE
SOLUTION & APPLICATIONS Digital Control Center
Turn the complexity of the grid into a strength
The clean energy transition requires a fundamental transformation of power systems, including much higher levels of digitalization across all grid domains, from generation to transmission and distribution to end-use. Additionally, digitalization boosts grid resilience, increases renewable energy integration, drives down costs and enables universal access to clean electricity. Remote solutions continuously analyze asset conditions and energy demands and provide insights to help minimize costs and risk and maximize performance and safety across operations.
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DISTRIBUTECH 2025
Intelligent Substation
Traditional substations are challenged to meet the demands of renewable integration, heightened reliability requirements, and cost-efficiency targets. Leading the transition from analog operations to data-driven, digital systems, intelligent substations are the next evolution in grid management, empowering industry leaders with real time data, automation, and predictive maintenance capabilities.
Substation SCADA Supervisory control and data acquisition
As a power monitoring and control system for a substation, SCADA can provide a significant return on investment by improving efficiency, productivity, safety and reliability while reducing costs. Microgrid and Renewable Energy Management A microgrid is a group of interconnected loads and distributed energy resources (DERs) that act as a single controllable entity with respect to the grid.
EV Load Management
Ensures a reliable and stable energy supply to EV chargers.
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BOOTH GUIDE
SOLUTION & APPLICATIONS Transportation Electrification
ABB NASCAR Official Electrification Partner
EV Grid-to-Charger Simulator The right equipment for any application See the electrical equipment and estimated utility service needed for nearly any combination of EV chargers. The smartest lineup from any source to any EV charger. Optimize the demand from EVs by selecting the right equipment and digital load management solution. EV Grid-to-Charger The ABB NASCAR Electrification Partnership explores high-performance electric racing and creates strategic opportunities for electrification in the sport, including race vehicles, electrification infrastructure, and energy education. ABB NASCAR
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DISTRIBUTECH 2025
SOLUTION & APPLICATIONS ABB for Utilities
From generation to distribution to end-use Explore our digital industry landscape to learn about our solutions from generation to end-use. Solutions that operations as well as in the lives of the surrounding communities. Solutions that expertly blend physical services and solutions with next-level digitization to power new levels of performance. Solutions that enable safer, smarter, more sustainable operations. take into account the need for sustainability in your business
Digital Landscape
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BOOTH GUIDE
DISTRIBUTECH 2025 Meeting Rooms and Staff Information
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DISTRIBUTECH 2025
Meeting Rooms
Meeting Rooms There are two meeting rooms in the booth for customer meetings
Capacity: 14 people max
ROOM
Capacity: 8 people max
ROOM
•
Meeting rooms are available during exhibit hours each day
•
Meeting rooms will be equipped with 55” monitors, computers, and ClickShare for presentations.
•
Customer meetings will take priority over internal meetings
•
Please be respectful of others and keep to your allotted time
•
When coordinating with your customers, please arrange for them to meet you at the ABB booth reception counter prior to your meeting
Scheduling a Meeting To pre-schedule a meeting, email Chelsea Dougherty with the subject line:
“DISTRIBUTECH MEETING ROOM”
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BOOTH GUIDE
Hotel Information
Omni Dallas 555 S Lamar St Dallas, TX 75202
Distance to DFW Airport: 19.8 miles Distance to DAL Airport: 7.6 miles
Distance to Conv Center: Adjacent
Amenities • 24-hour dining • Collections gift shop • Concierge
• Express check-in/check-out • Laundry/dry cleaning services • Lobby Lounge
• Valet and self-parking • Wi-Fi Internet service
Payment Everyone must provide their corporate AMEX card at the time of check in. Any room charges, cancellations or no-show fees will be charged back to your account post show.
Rate: $299
Website Omni Dallas
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Hyatt Regency Dallas 300 Reunion Blvd Dallas, TX 75207 Distance to DFW Airport: 18.5 miles Distance to DAL Airport: 6.2 miles Amenities • Restaurant On-Site • Room Service • Concierge • Digital Check-In • Digital Key • Fitness Center • Free Internet Access • Laundry Distance to Conv Center: 0.6 Miles
Payment Everyone must provide their corporate AMEX card at the time of check in. Any room charges, cancellations or no-show fees will be charged back to your account post show.
Rate: $284
Website Hyatt Regency
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BOOTH GUIDE
Area Map
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2
2
1
Kay Bailey Hutchison Convention Center 650 S Griffin St. Dallas, TX 75202
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DISTRIBUTECH 2025
1
Omni Dallas 555 S Lamar St Dallas, TX 75202
Hyatt Regency Dallas 300 Reunion Blvd Dallas, TX 75207
3
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BOOTH GUIDE
Booth Staff Information
Staff Training Tuesday, March 25 th 8:30 AM – 9:30 AM Location: Booth 3422
There will be a MANDATORY training session for all booth staff on Tuesday, February 27 th at 8:30 AM. An Outlook Invitation has been sent out to reserve this time on your calendars.
Agenda 8:30 – 8:35 AM Welcome & overview 8:35 – 8:45 AM Staff introductions 8:45 – 9:00 AM Review of booth layout
Lead retrieval overview & practice
9:00 – 9:20 AM
9:20 – 9:30 AM Q&A
THE FOLLOWING INFORMATION IS APPLICABLE ONLY TO ATTENDEES WHO HAVE BEEN ASSIGNED BOOTH DUTY.
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DISTRIBUTECH 2025
Booth Apparel Everyone was responsible for ordering their own booth apparel. Your shirt order will be paid using your ABB credit card. We will be wearing a new custom shirt specific to this conference. Shirts will be distributed at show site.
DAILY APPAREL
Distributech Pit Crew Shirts Black Pants Black, Gray, or Red Tennis Shoes
•
•
The electrifying force for a brighter grid future
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BOOTH GUIDE
Booth Staff Schedule Tuesday, March 25 th
DIGITAL CONTROL CENTER
DSC PRESENTATIONS -Substation SCADA - Microgrid & Renewable Energy Management - EV Load Management DSP PRESENTATIONS - Intelligent Substation
STAFF
DISPLAYS
GRID RESILENCY
ELDS PRODUCT ENGAGEMENT
GRID RELIABILITY
ELIP PRODUCT ENGAGEMENT
TRANSPORTATION ELECTRIFICATION
ENGAGEMENT DISPLAYS
WELCOME DESK
T-SHIRT SCREENPRINTING
NASCAR EV CAR
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DISTRIBUTECH 2025
10:00 AM - 2:00 PM 2:00 PM - 6:00 PM Luiz Marques Priyanka Kolte
Vivek Singh Yacine Mallem
Joe Xavier Bryan Shang Diogo Barros Priyanka Kolte
Yacine Mallem Vincent Duong Venkatram Kumar
10:00 AM - 2:00 PM 2:00 PM - 6:00 PM Sushil Joshi Raymundo Vanegas Juan-Manuel Martinez Milayn Dark Andrew Peterson Rafael Lopez Shantam Chavan Davy Schick Brent Schwartzwald Tabitha Glover Abe Shocket Javier Carvajal Robert Hale Dewayne Boyd Kenji Jameel Dan Kellenars
Libby Ogren
Kayla Woods
10:00 AM - 2:00 PM 2:00 PM - 6:00 PM Chelsea Dougherty
Natalien Molina Sofia Reyes Luke Carey Sophia Powell JD Wallace
Megan Markwart Tylor Burchfield Hannah Carnell Douglas Bodhaine
Alex Schubert Dave Ragan
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BOOTH GUIDE
Booth Staff Schedule Wednesday, March 26 th
DIGITAL CONTROL CENTER
DSC PRESENTATIONS -Substation SCADA - Microgrid & Renewable Energy Management - EV Load Management DSP PRESENTATIONS - Intelligent Substation
STAFF
DISPLAYS
GRID RESILENCY
ELDS PRODUCT ENGAGEMENT GRID RELIABILITY
ELIP PRODUCT ENGAGEMENT
TRANSPORTATION ELECTRIFICATION
ENGAGEMENT DISPLAYS
WELCOME DESK
T-SHIRT SCREENPRINTING
NASCAR EV CAR
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10:00 AM - 1:30 PM 1:30 PM - 5:00 PM
Luiz Marques Priyanka Kolte
Vivek Singh Yacine Mallem
Yacine Mallem Bryan Shang Diogo Barros Priyanka Kolte
Joe Xavier Vincent Duong Venkatram Kumar
10:00 AM - 1:30 PM 1:30 PM - 5:00 PM Sushil Joshi Raymundo Vanegas Juan-Manuel Martinez Milayn Dark Andrew Peterson Rafael Lopez Shantam Chavan Davy Schick Brent Schwartzwald Tabitha Glover Abe Shocket Javier Carvajal Robert Hale Dewayne Boyd Kenji Jameel Dan Kellenars
Libby Ogren
Kayla Woods
10:00 AM - 1:30 PM 1:30 PM - 5:00 PM Chelsea Dougherty Sophia Powell JD Wallace Natalien Molina Hannah Carnell Douglas Bodhaine
Sofia Reyes Luke Carey
Megan Markwart Tylor Burchfield
Alex Schubert Dave Ragan
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BOOTH GUIDE
Booth Staff Schedule Thursday, March 27 th
DIGITAL CONTROL CENTER
DSC PRESENTATIONS -Substation SCADA - Microgrid & Renewable Energy Management - EV Load Management DSP PRESENTATIONS - Intelligent Substation
STAFF
DISPLAYS
GRID RESILENCY
ELDS PRODUCT ENGAGEMENT
GRID RELIABILITY
ELIP PRODUCT ENGAGEMENT
TRANSPORTATION ELECTRIFICATION
ENGAGEMENT DISPLAYS
WELCOME DESK
T-SHIRT SCREENPRINTING
NASCAR EV CAR
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9:00 AM - 1:00 PM
Luiz Marques Priyanka Kolte
Vivek Singh Yacine Mallem Yacine Mallem Diogo Barros Venkatram Kumar 9:00 AM - 1:00 PM Shantam Chavan Milayn Dark Andrew Peterson Rafael Lopez Brent Schwartzwald Tabitha Glover Robert Hale Dewayne Boyd Kayla Woods 9:00 AM - 1:00 PM Natalien Molina Megan Markwart Tylor Burchfield Hannah Carnell Douglas Bodhaine Alex Schubert Dave Ragan
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BOOTH GUIDE
ABB Attendees Contact Information
Last Name First Name
Title
Abed
Sahar
Strategic Account Manager
Adams
Ron
Utility Sales Mid West
Aderiye
Bola
Utility Account Manager
Ali
Muhammad LPG Manager Digital Solutions DSC
Altman
Dave
Key Account Manager
Amato
June
Regional Sales Manager
Anthony
Hannah
PR and Media Relations Manager
Barros
Diogo
Product Marketing Specialist DSC
Basak
Sancheeta Product Marketing Manager
Bellissimo Jack
SVP, Product Management & Marketing
Bertrand
Dominik
Product Marketing Specialist
Blustein
Zach
Director, Mergers & Acquisition Planning
Bodhaine
Douglas
Discovery Rotational Program
Boyd
Dewayne
Product Line Manager
Brooks
Saunders
Strategic Account Manager
Burchfield Tylor
Discovery Rotational Program
Burkevitch Curtis
Utility Sales Alberta
Cannon
Joe
Screenprinting
Carey
Delaney
Key Account Manager
Carey
Luke
Discovery Rotational Program
Carnell
Hannah
Discovery Rotational Program
Carvajal
Javier
Outside Application Engineer
Castillo
Eduardo
Engineering DSC
Cesky
Lukas
Global Product Manager
Chavan
Shantam Product Marketing Specialist
Colquitt
Al
Events Director
Crawford Jessie
Screenprinting
Cusguen
Sergio
LATAM Sales Manager
Dark
Milayn
Product Marketing Specialist
Djordjevic
Ivana
Strategic Account Manager
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Cell Number
Business Unit
sahar.abed@us.abb.com
713-213-0291
ELDS
ronald.adams@ca.abb.com
204-260-9194
ELIP Canada
bola.aderiye@ca.abb.com
365-999-6335
ELIP Canada
muhammad.ali@us.abb.com
+1 7736206610
ELDS
dave.altman@us.abb.com
303-810-7302
ELDS
june.amato@us.abb.com
908-310-6291 470-501-1466
ELIP
hannah.anthony@us.abb.com
ELIP
diogo.barros@us.abb.com
281-387-7551
ELDS
sancheeta.basak@us.abb.com
469-506-6989
ELDS
jack.bellissimo@us.abb.com
864-230-8863
ELIP
dominik.bertrand@de.abb.com +49 171 3050446
ELDS
zach.blustein@us.abb.com
ELIP
douglas.bodhaine1@us.abb.com
502-500-1226
ELDS
dewayne.boyd@us.abb.com
901-277-8841
ELIP
saunders.brooks1@us.abb.com
434-446-5655
ELDS
tylor.burchfield@us.abb.com
ELDS
curtis.burkevitch@ca.abb.com
403-835-5224
ELIP Canada
joseph.cannon1@me.com
281-858-3849
APDAT
delaney.carey@us.abb.com
843-621-4291
ELDS
luke.carey1@us.abb.com
407-257-3554
ELDS
hannah.carnell@us.abb.com
810-965-4456
ELDS
javier.carvajal@us.abb.com
747-277-9088
ELIP
eduardo.castillo@us.abb.com
+1 2818513259
ELDS
lukas.cesky@cz.abb.com
+420 703 433 658
ELDS
shantam.chavan1@us.abb.com
919-986-4229
ELDS
al.colquitt@us.abb.com
214-478-2882
ELDS
jessiecraw4d@gmail.com
281-858-3849
APDAT
sergio.cusguen@us.abb.com
786-860-9254
ELIP
milayn.dark@us.abb.com
336-380-0785
ELDS
ivana.djordjevic@us.abb.com
773-317-1801
ELDS
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BOOTH GUIDE
BOOTH GUIDE
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ABB Attendees Contact Information
Last Name First Name
Title
Dougherty
Chelsea
Events Coordinator
Duong
Vincent
Business Develop Manager DSC
Dwyer
Kevin
Area Sales Manager
Espinosa
Rodrigo
CPP Local Product Group Manager
Feguson
Kyle
AV Technician
Firoozi
Iman
Product Marketing
Forsgard
Susan
Strategic Marketing Leader
Frank
Chad
Vice President of Sales, Event Solutions
Frank
Jim
Proposal & Technical Sales Manager
Franklin
Will
Tendering DSC
Garcia
Cristian Jean Frederic
Engineering Leader DSC
Geha
Product Specialist
Glasheen
Kevin
Key Account Manager
Glover
Tabitha
Outside Application Engineers
Guggisberg Adrian
Division President
Hale
Robert
Outside Application Engineer
Hayter
John
Sales Vice President
Hensley
Michelle
Strategic Account Manager
Heurtevant
Shawn
Area Sales Manager
Hoppe
Mike
Product Marketing Director -Digital Solutions
Hurley
Nedra
Sales Vice President
Jackman
Dick
SVP, Portfolio Management
Jameel
Kenji
Outside Application Engineer
Jerinic
Dina
Account Executive
Johns
Jim
Regional Sales Manager
Johnson
Kelly
Account Manager
Joshi
Sushil
Portfolio Manager
Kellenaers
Dan
Outside Application Engineer
Kelso
Doug
Director, Mergers & Acquisition Development
Kennedy
Tom
Solution Sales Executive
54
DISTRIBUTECH 2025
Cell Number
Business Unit
chelsea.dougherty@us.abb.com
732-703-0461
ELDS
vincent.duong@us.abb.com
407-314-0127
ELDS
kevin.dwyer@us.abb.com
206-375-4461
ELIP
rodrigo.espinosa@us.abb.com
+52 44 4447 7819
ELDS
kferguson@thesmartsource.com
760-580-7471
SmartSource
iman.firoozi@ca.abb.com
289 879 6073
ELIP Canada
susan.k.forsgard@us.abb.com
919-272-9534
ELDS
cfrank@thesmartsource.com
SmartSource
james.frank@us.abb.com
407-314-1383
ELDS
will.franklin@us.abb.com
ELDS
cristian.garcia@us.abb.com
+1 4073766741
ELDS
jean-frederic.geha@ca.abb.com
450-347-5318
ELIP Canada
kevin.glasheen1@us.abb.com
281-222-8078
ELDS
tabitha.glover@us.abb.com
ELIP
adrian.guggisberg@ch.abb.com
+41 79 542 34 42
ELDS
robert.hale@us.abb.com
512-317-5358
ELIP
john.hayter@us.abb.com
276-356-3362
ELDS
michelle.hensley@us.abb.com
919-518-4784
ELDS
shawn.r.heurtevant@us.abb.com 919-208-6776
ELIP
mike.hoppe@us.abb.com
612-802-8536
ELDS
nedra.k.hurley@us.abb.com
813-375-2544
ELDS
dick.jackman@us.abb.com
860-490-4065
ELDS
kenji.jameel@us.abb.com
214-406-9671
ELIP
dinaj@therogersco.com
216-513-0477
Rogers
jim.johns@us.abb.com
804-814-6160
ELDS
kjohnson@therogersco.com
716-207-3873
Rogers
sushil.joshi@us.abb.com
+971 549970911
ELDS
daniel.kellenaers@us.abb.com
720-788-8347
ELIP
doug.kelso@us.abb.com
ELIP
tkennedy@thesmartsource.com 847-980-7074
SmartSource
47
BOOTH GUIDE
BOOTH GUIDE
55
ABB Attendees Contact Information
Last Name First Name
Title
Khowaja
Yasir
Business Development Manager
Klein
Ben
Director, Customer & Sales Implementation
Kolte
Priyanka Product Marketing Specialist DSC
Kumar
Venkatram Product Marketing Specialist DSC
Lachapelle
Stephanie Key Account Manager
Lambert
Kalub
Key Account Manager
Landes
Nolan
Sr. Director, Utility Products Segment
Lee Brathwaite
Rosa
Key Account Manager
Leonard
Jeremiah Key Account Manager
Lischwe
Paul
Senior Marketing & Sales Controller
Lopez
Rafael
Product Manager
Lubben
Elizabeth
Electrification Communications Leader, U.S.
MacPherson Joel
Director of Events, Canada
Mallem
Yacine
Product Marketing Specialist
Markwart
Megan
Discovery Rotational Program
Marlow
Chris
Channel Director
Marques
Luiz
Manager, Product Marketing DSC
Juan Manuel
Martinez
Product Manager
Martinez
Julio Cesar Factory Marketing Manager
Mizell
Steven
Communication Manager
Molina
Natalien CXC Coordinator
Nelson
Brian
Business Development - Renewable
Ngo
Ashley
Utility Account Manager
Nguyen
Gabby
Screenprinting
Vice President - Business Development and M&A Global Grid Edge & Cloud Analytics Manager
Nicely
Will
Nunes
Marco
O’Reilly
John
National Account Manager
Oganezov
Valeri
Product Marketing
Ogren
Libby
Discovery Rotational Program
Paquet
Misty
Senior HR Business Partner
56
DISTRIBUTECH 2025
Cell Number
Business Unit
yasir.khowaja1@us.abb.com
919-280-1180
ELSE
ben.klein@us.abb.com
707-741-9887
ELDS
priyanka.kolte@us.abb.com
919-376-6631
ELDS
venkatram.kumar@us.abb.com
346-217-4272
ELDS
Stephanie.Lachapelle@ca.abb.com
604-340-2741
ELIP Canada
kalub.lambert@us.abb.com
304-860-9668
ELDS
nolan.landes@us.abb.com
407-280-4517
ELIP
rosa.lee-brathwaite@us.abb.com 339-216-0909
ELDS
jeremiah.leonard@us.abb.com
801-209-0408
ELDS
paul.h.lischwe@us.abb.com
314-605 5844
ELIP
rafael.lopez@mx.abb.com
+52 446 139 3156
ELDS
elizabeth.lubben@us.abb.com
470-449-2683
ELDS
joel.macpherson@ca.abb.com
226 820 6287
ELIP Canada
yacine.mallem@us.abb.com
407-430-9399
ELDS
megan.markwart@us.abb.com
703-963-7448
ELDS
chris.marlow@us.abb.com
770-314-2746
ELIP
luiz.marques@us.abb.com
407-325-7683
ELDS
juan-manuel.martinez@mx.abb.com
+52 444 293 5988
ELDS
juliocesar.martinez@mx.abb.com
+52 55 5413 1252
ELDS
steven.mizell@us.abb.com
901-568-4231
ELIP
natalien.molina@us.abb.com
336-693-8429
ELDS
brian.j.nelson@us.abb.com
317-358-7857
ELDS
ashley.ngo@ca.abb.com
587-216-0164 ELIP Canada
gabbynguyen@me.com
281-858-3849
APDAT
will.nicely@us.abb.com
913-526-7725
ELIP
marco.nunes@ch.abb.com
+41 79 8766101
ELDS
john.oreilly@us.abb.com
331-300-1118
ELIP
valeri.l.oganezov@ca.abb.com
514-220-7300 ELIP Canada
libby.ogren@us.abb.com
919-518-6227
ELDS
misty.paquet@us.abb.com
407-669-8069
ELDS
47
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BOOTH GUIDE
57
ABB Attendees Contact Information
Last Name First Name
Title
Parra
Edwin
Sr. Business Development Engineer
Paul
Gavin
Key Account Manager
Pedro
Sandra
Utility Director
Senior Director – Utility Business Development
Perez-Therese Monica
Peterson
Andrew Product Marketing Specialist
Philibert
Jade
Key Account Manager
Plaster
Michael
Executive Vice President - Electrification US
Pollet
Andrew Installer
Powell
Joie
OEM Account Manager
Powell
Sophia
Discovery Rotational Program
Privette
Bryan
Project Supervisor
Ragan
Dave
Driver
Rankin
Corbett
Regional Sales Manager West-Utility
Raysaha
Rosy
Global Product Manager
Regina
Josh
Strategic Account Manager
Reyes
Sofia
Discovery Rotational Program
Richert
Bryan
Installer
Rota
Matteo
Product Marketing Director
Salerno
Marc
Regional Sales Manager
Santek
Steve
Technical Support & Applications (SME)
Satcho
Tracy
Strategic Account Manager
Schick
Davy
Factory marketing manager
Schott
Jeff
Strategic Contractor Accounts
Schubert
Alex
Brand Ambassador
Schwartzwald Brent
Outside Application Engineer
Shabott
Alan
Strategic Account Manager
Shang
Bryan
Product Manager
Sharma
Avantika Account Manager
Shenouda
Mike
Canada Region Leader - General Manager
Shigas
Chris
Vice President of Strategic Partnerships
58
DISTRIBUTECH 2025
Cell Number
Business Unit
edwin.parra@us.abb.com
954-296-5969
ELDS
gavin.paul@us.abb.com
919-630-9973
ELDS
sandra.pedro@ca.abb.com
416 671 7938
ELIP Canada
monica.perez-therese@us.abb.com 305-842-4240
ELIP
andrew.s.peterson@us.abb.com
407-314-2194
ELDS
Jade.philibert@ca.abb.com
514-777-5632
ELIP Canada
michael.a.plaster@us.abb.com
940-867-4775
ELDS
ajpollet@yahoo.com
504-450-2472
Rogers
joie.powell@us.abb.com
440-725 9794
ELIP
sophia.powell@us.abb.com
ELDS
bryprivette@aol.com
407-346-0790
Rogers
DLRagan@icloud.com
980-521-8443
NASCAR
corbett.rankin@us.abb.com
805-312-1742
ELIP
rosy.raysaha@de.abb.com
0049-1756418324
ELDS
josh.regina@us.abb.com
610-360-5165
ELDS
sofia.reyes1@us.abb.com
ELDS
bryan.richert@comcast.net
612-695-6050
Rogers
matteo.rota@us.abb.com
407-314-5196
ELDS
marc.salerno@us.abb.com
385-295-5186
ELIP
steve.santek@ca.abb.com
514-235-6143
ELIP Canada
tracy.satcho@us.abb.com
412-877-0243
ELDS
david.schick@us.abb.com
479-231-6061
ELDS
jeff.schott@us.abb.com
704-658-5038
ELBA
alexandria.schubert@gmail.com
407-491-9289
Contractor
brent.schwartzwald@us.abb.com 608-234-7099
ELIP
alan.shabott@us.abb.com
813-340-8811
ELDS
bryan.shang@us.abb.com
919-749-1351
ELDS
avantika.sharma@ca.abb.com
416 939 1912
ELIP Canada
mike.shenouda@ca.abb.com
ELIP
chris.shigas@us.abb.com
919-561-8639
ELIP
47
BOOTH GUIDE
BOOTH GUIDE
59
ABB Attendees Contact Information
Last Name First Name
Title
Shocket
Abe
Global Product Manager
Shockley
Alex
Local Category Manager
Siddiqui
Bashir
Area Sales Manager
Singh
Vivek
Manager, Product Marketing
Sosa
Daniel
Global Strategy Manager
Sowards
Norm Head of Marketing and Market Development
Sparrow Lynnae
Utility Inside Sales Specialist
Statham Pierce
Area Sales Manager
Stewart
Bill
Product Marketing Director; Smart Power
Stoupis
James
Department Manager, Corporate Research
Taha
Imad
Key Account Manager
Tardif
Dominique Product Line Manager Utility
Thomas
Michael
Area Sales Manager
Tobin
CJ
Senior Engineer, Vehicle Systems Discovery Program: Manufacturing Operations
Uglehus
Hannah
Vaglio
Joe
Segment Strategy Manager
Val
Cristian Global Product Manager
Valtari
Jani
Technology Center Manager
Vanegas
Raymundo Product Manager
Vettraino
Dan
Regional Sales Manager
Villanueva
Victor
OEM – Product Marketing
Wallace
JD
Discovery Rotational Program
Wascak
Stephen Director - Sales
Watson
Kathleen
Global Account Manager
Weaver
Natalie
Business Communications Specialist
Wells
David
Videographer
Woods
Kayla
Discovery Rotational Program
Xavier
Joe
Global Product Manager
Yosef
Omar
Strategic Account Manager
Young
Matthew Strategic Industry and Portfolio Director
60
DISTRIBUTECH 2025
Cell Number
Business Unit
abe.shocket@us.abb.com
908-914-8711
ELIP
alex.shockley@us.abb.com
843-624-2787
ELDS
bashir.siddiqui@us.abb.com
214-288-5175
ELIP
vivek.singh@us.abb.com
9193975401
ELDS
daniel.sosa@us.abb.com
786-376-2025
ELSB
norm.sowards@us.abb.com
216-246-7509
ELDS
lynnae.sparrow@us.abb.com
919-630-4276
ELDS
pierce.statham1@us.abb.com 919-760-9317
ELIP
william.m.stewart@us.abb.com
901-552-7036
ELSP
james.stoupis@us.abb.com
919-455-1866
ELSE
imad.taha@us.abb.com
832-210-4159
ELDS
dominique.tardif@ca.abb.com
514-466-4201
ELIP Canada
mike.thomas@us.abb.com
919-368-5508
ELIP
ctobin@nascar.com
704-214-7750
NASCAR
hannah.uglehus@us.abb.com
731-434-4358
ELDS
joe.vaglio@us.abb.com
919-210-9768
ELDS
cristian.val@ar.abb.com
+54 911 60265210
ELDS
jani.valtari@fi.abb.com raymundo.quiroz vanegas@mx.abb.com
+358503352730
ELDS
ELDS
daniel.vettraino@us.abb.com 781-686-6315
ELDS
victor.villanueva@us.abb.com
512-734-4108
ELDS
jd.wallace@us.abb.com
704-961-2605
ELDS
stephen@camgen.com
330-703-0030
Camgen
Kathleen.l.watson@us.abb.com
262-366-3096
ELSB
natalie.weaver@us.abb.com
252-827-3239
ELDS
david.wells1170@gmail.com
901-379-6806
Contractor
kayla.woods@us.abb.com
561-315-5051
ELDS
joemoan.i.xavier@us.abb.com 972-567-2378
ELDS
omar.yosef@us.abb.com
657-303-0818
ELDS
matthew.young@us.abb.com
336-831-4680
ELDS
47
BOOTH GUIDE
BOOTH GUIDE
61
DISTRIBUTECH 2025 Education Sessions
62
DISTRIBUTECH 2025
Education Sessions Workshop
Name:
Vivek Singh
Title:
Marketing & Business Development Manager
Title: How a strategic partnership helps Oncor meet existing demand and future growth
Monday, March 24 th
Date: Time:
1:00 PM – 5:00 PM Location: Room C143/149
Overview: The exponential rise in data center demand is reshaping the energy landscape across the United States. From hyperscale data centers to colocation facilities, these high-density loads are placing unprecedented pressure on transmission and distribution networks. This workshop will explore the implications of rapid data center expansion, focusing on load growth, grid reliability, policies and the evolving role of utilities in managing this complex landscape. Attendees will gain practical insights into the technical challenges of integrating and operating these high demand facilities into the grid, strategies for optimizing infrastructure investments and solutions for mitigating reliability risks.
63
BOOTH GUIDE
Education Sessions Technical Session
Name:
N edra Hurley
Title:
Vice President Utility Sales East Region
Name:
Misty Paquet
Title:
Senior HR Business Partner
Title: How LADWP and Oncor attract and retain talent in a dynamic labor market
Tuesday, March 25 th
Date: Time:
3:00 PM – 3:50 PM Location: Room C144/145
Overview: With regulatory approvals for significant grid modernization projects, the demand for qualified talent is set to rise. This panel will delve into how organizations are addressing these challenges by attracting and retaining talent, enhancing training and onboarding processes, evolving the employee experience for the current workforce and ensuring that their corporate culture remains relevant amid changing work paradigms.
64
DISTRIBUTECH 2025
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