ABB ELIP US Distributor Marketing Resource Guide

DISTRIBUTOR MARKETING RESOURCE GUIDE ELIP U.S. | August 2025

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OVERVIEW

Leverage this collection of readily available ABB Installation Products U.S. resources assembled to help you operate more efficiently, fuel new opportunities and exceed customer expectations.

PROMOTION • Distributor webpage • e-News and announcements PLATFORMS (eBUSINESS) • empower • Product data PEOPLE (customers) • Contractors • Original Equipment Manufacturers (OEMs)

PORTFOLIO • Electrification U.S. website • Catalog center • Industries • New product innovations • Product selector • Cross reference guides PRODUCT TRAINING • Online and in-person learning

PORTFOLIO

ELECTRIFICATION U.S. WEBSITE Your local online source of information

From products to resources about ABB, find all the information you need to thrive on our Electrification U.S. market-focused website.

BOOKMARK SITE

VIEW INSTALLATION PRODUCTS

CATALOG CENTER Essential product documentation in one location

Bookmark the catalog center for centralized access to our online comprehensive product portfolio catalogs, technical documentation and more.

• Application Brochures • Mobile Solutions • Tools and Calculators • Publication Library

SAVE NOW

INDUSTRIES Leverage key growth and market opportunities

Seek new opportunities in key U.S. growth segments by leveraging our industry knowledge, expertise and interactive industry solutions landscapes. • Data Center • Food and Beverage • Water and Wastewater Treatment • Renewable Energy

DISCOVER MORE

NEW PRODUCT INNOVATIONS View the latest Electrification U.S. launches

Your business is always changing, and so are we. Our quarterly new product innovation (NPI) slide decks are available to help you stay abreast of what's new for your business and your customers.

SEE WHAT’S NEW

PRODUCT SELECTOR Find the products you need with ease

Know what specification you need but don’t know the details or catalog number? Our product selector enables you to quickly and accurately select the right product.

GET STARTED

VIEW COLOR-KEYED® CONFIGURATOR

CROSS REFERENCE GUIDES Compare products with ease

Quickly and easily compare products with ABB cross reference guides.

VIEW STEEL CITY®

VIEW CARLON®

VIEW SUPERSTRUT®

VIEW FASTENING SOLUTIONS

VIEW COLOR-KEYED®, BLACKBURN®, & STA KON® SOLUTIONS

PRODUCT TRAINING

ONLINE and IN-PERSON LEARNING Increase your knowledge of in-demand solutions

Whether you are starting your journey or looking to deepen your ABB portfolio expertise, our learning opportunities are designed to help you increase your knowledge and success.

START LEARNING

PROMOTION

DISTRIBUTOR WEBPAGE Dedicated page on electrification.us.abb.com

Designed for ease of navigation, the dedicated U.S. distributor webpage is tailored specifically to enhance your website user experience and to quickly facilitate locating information you need to propel your business.

BOOKMARK WEBPAGE

e-NEWS and ANNOUNCEMENTS Stay up-to-date on news, opportunities and more

Every quarter, our channel newsletter delivers the latest solutions, training, and new support resources direct to our authorized distributor partners.

SUBSCRIBE NOW

PLATFORMS (e-Business)

EMPOWER End-to-end transactional speed and efficiency

empower is our state-of-the-art order management platform with a multitude of features and benefits. From increased agility to faster decision-making, take advantage of empower to streamline and standardize business processes.

FIND OUT MORE

PRODUCT DATA Seamless transfer to boost your eBusiness success

Enhance your website by accessing our U.S. market data set and digital image library with newly updated 360 ⁰ spin selections via multiple syndication platforms — IDEA, Distributor Data Solutions (DDS) and Trade Services. Already subscribed? Be sure your ABB Electrification data feed is refreshed daily.

PEOPLE (customers)

CONTRACTORS Practical solutions for improving productivity and profitability

Leverage our Contractor Resource Center to access advanced digital tools and resources assembled to help you and your contractor customers grow your businesses.

LEARN MORE

ORIGINAL EQUIPMENT MANUFACTUERS (OEMs) Sharpen your expertise for unique customer needs

Take advantage of resources and expand your knowledge of new technologies, applications, growth segments and more.

EXPLORE MORE