ABB EL US Distributor Marketing Resource Guide June 2025

DISTRIBUTOR MARKETING RESOURCE GUIDE Electrification U.S. | June 2025

© 2024 ABB. All rights reserved.

OVERVIEW

Leverage this collection of readily available ABB Electrification U.S. resources assembled to help you operate more efficiently, fuel new opportunities and exceed customer expectations.

PROMOTION • Distributor webpage • e-News and announcements • Marketing assets portal PLATFORMS (eBUSINESS) • empower • Product data PEOPLE (customers) • Contractors • Original Equipment Manufacturers (OEMs)

PORTFOLIO • Electrification U.S. website • Catalog center • Industries • New product innovations • Product selector PRODUCT TRAINING • Online and in-person learning • Webinar center

PORTFOLIO

ELECTRIFICATION U.S. WEBSITE Your local online source of information

From products to resources to about ABB, find all the information you need to thrive on our Electrification U.S. market-focused website.

BOOKMARK SITE

CATALOG CENTER Essential product documentation in one location

Bookmark the catalog center for centralized access to our online comprehensive product portfolio catalogs, technical documentation and more.

• BuyLog • Control Catalog • Stocking Guide • Publication Library

SAVE NOW

INDUSTRIES Leverage key growth potential market opportunities

Seek new opportunities in key U.S. growth segments by leveraging our industry knowledge, expertise and interactive industry solutions landscapes.

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NEW PRODUCT INNOVATIONS View the latest Electrification U.S. launches

Your business is always changing, and so are we. Our quarterly new product innovation (NPI) slide decks are available to help you stay abreast of what's new for your business and your customers.

SEE WHAT’S NEW

PRODUCT SELECTOR Find the products you need with ease

Know what specification you need but don’t know the details or catalog number? Our product selector enables you to quickly and accurately select the right product.

GET STARTED

PRODUCT TRAINING

ONLINE and IN-PERSON LEARNING Increase your knowledge of in-demand solutions

Whether you are starting your journey or looking to deepen your ABB portfolio expertise, our learning opportunities are designed to help you increase your knowledge and success.

START LEARNING

WEBINAR CENTER Your learning gateway to diverse topics and expertise

Connect with ABB experts in Live and On-Demand webinars as they share insights on technology, innovations, best practices and more.

BROWSE TOPICS

PROMOTION

DISTRIBUTOR WEBPAGE Dedicated page on electrification.us.abb.com

Designed for ease of navigation, the dedicated U.S. distributor webpage is tailored specifically to enhance your website user experience and to quickly facilitate locating information you need to propel your business.

BOOKMARK WEBPAGE

e-NEWS and ANNOUNCEMENTS Stay up-to-date on news, opportunities and more

Every quarter, Encounter Distributor News delivers the latest solutions, training, new support resources and direct to our authorized distributor partners.

SUBSCRIBE NOW

InControl OEM Distributor News is crafted exclusively for Channel Partners serving the OEM market.

SUBSCRIBE NOW

MARKETING ASSETS PORTAL Fuel campaigns with consistent and relevant content

From brochures to videos to advertisements, our Marketing to Marketing (M2M) distributor partner portal makes amplifying ABB easy.

ACCESS PORTAL

PLATFORMS (e-Business)

EMPOWER End-to-end transactional speed and efficiency

empower is our state-of-the-art order management platform with a multitude of features and benefits. From increased agility to faster decision-making, take advantage of empower to streamline and standardize business processes.

FIND OUT MORE

PRODUCT DATA Seamless transfer to boost your eBusiness success

Enhance your website by accessing our U.S. market data set and digital image library with newly updated 360 ⁰ spin selections via multiple syndication platforms — IDEA, Distributor Data Solutions (DDS) and Trade Services. Already subscribed? Be sure your ABB Electrification data feed is refreshed daily.

PEOPLE (customers)

CONTRACTORS Practical solutions for improving productivity and profitability

Leverage our Contractor Resource Center to access advanced digital tools and resources assembled to help you and your contractor customers grow your businesses.

LEARN MORE

ORIGINAL EQUIPMENT MANUFACTUERS (OEMs) Sharpen your expertise for unique customer needs

Take advantage of resources and expand your knowledge of new technologies, applications, growth segments and more.

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