ABB Distributor Brand Reference Guide EL US

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ABB logo Color codes for specific applications

ABB color scheme Simple, elegant and flexible, ABB’s core colors — white, red, and black — create a strong, recognizable identity that reflects our bold and passionate approach to innovation.

Always start with the proper code for your application Colors produce differently in print than on screen.

How to chose a code HEX codes are for websites RGB is for digital use, including video, PowerPoint and social media

CMYK is for printed material such as brochures

PANTONE is used in single color applications

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