ABB Distributor Brand Reference Guide EL US

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ABB logo Proper use of the logo — common issues and concerns

Proper scale Never stretch or compress the ABB logo.

Logo colors Logos are only red. There are also black and white versions that you may use only when printing restrictions do not allow the use of ABB red.

DON’T use claims with the ABB logo There should never be any text around the ABB logo. This would include: • Business names • Taglines • Product names • Using the logo

DON’T place the ABB next to another company logo or divide by a vertical line

rather than “ABB” in sentence context

DON’T use the ABB logo direct on complicated or patterned backgrounds.

Any alteration or manipulation compromises the ABB logo, its recognition and ultimately ABB brand value.

© 2025 ABB. All rights reserved.

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