ABB Distributor Brand Reference Guide EL US

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ABB logo Protecting the logo safe area

The ABB logo is bold and iconic. The three segmented letter forms are clean, precise and represent our values, our vision as well as our businesses, and the unfolding of processes and ideas. The red color of the logo signifies our passion and energy, and the grid within the letter forms symbolizes our precision and skill. Protective area = ABB logo height measurement The protective area is the clear space that always surrounds the ABB logo. It ensures that the ABB logo is distinct and never lost among other elements in its vicinity. Always ensure that the protective area is free from graphic elements and typography. The primary version of the ABB logo is ABB red and appears on a white background. Use this logo version for all applications whenever possible. There are black and white versions that may be used only when printing restrictions do not allow the use of ABB red. We ask that you obtain ABB approval before production.

Downloadable logo files can be found on our Marketing to Marketing (M2M) Distributor Partner Portal. CLICK TO ACCESS LOGO FILES

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