ABB Distributor Brand Reference Guide EL US

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Literature

Distributor partners are welcomed to create literature using their visual brand identity and reference the ABB relationship. It should always be clear to customers that the literature owner is the distributor partner and not ABB. Leaflet and brochure – ABB brand only In all leaflets and brochures that promote ABB as the only brand, the ABB logo and the distributor’s logo should be placed in opposite corners. The distributor’s logo should always be larger than the ABB logo. 2:1 or 3:1 ratio should fit most layouts. Leaflet and brochure – Multiple brands In all leaflets and brochures that promote multiple brand logos, the ABB logo together with all other supplier logos, should ideally be placed in the opposite corner from the distributor’s logo.

Note: Please feel free to leverage the Marketing to Marketing (M2M) Distributor Partner Portal for ABB produced customer-facing materials.

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