ABB Distributor Brand Reference Guide EL US

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About this guide

This resource is provided to ensure proper use of ABB’s brand by authorized Electrification U.S. Distribution Channel Partners. Visual elements including ABB logo and color palette are covered in this guide. It also addresses promotional merchandise and more. All legally authorized Electrification U.S. Distribution Channel Partners are responsible for upholding ABB’s image by utilizing the ABB name and brand correctly. In accordance with the terms of executed agreements, the use of ABB brand elements may not be transferred or assigned. If you have any questions regarding information in the guide, please refer to the last page of this document for contact information.

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