ABB Distributor Brand Reference Guide EL US

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Vehicles

Authorized distributor partner vehicles should not be represented as ABB vehicles. Please place the mark where it can be clearly seen. Tailgates, side panels and doors are ideal.

The size of the ABB logo should be always smaller than the distributor partner’s logo. However, the actual size of the logo depends on the logo proportion and layout definition.

The distributor partner’s logo and the ABB logo should be aligned centrally.

NEVER create a lockup of both logos.

Applications and size requirements

• The ABB logo may be applied to the body of the vehicle or adhered as a window decal.

• Window decal width = minimum 3 inches and maximum of 6 inches.

Note: Guidance for applying the ABB logo on wrapped vehicles is in development .

© 2025 ABB. All rights reserved.

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