ABB Distributor Brand Reference Guide EL US

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In-store signage

In-store signage plays a vital role in the overall in-person customer experience. It’s often one of the main visuals that customers remember, so it’s crucial that the ABB brand is properly presented.

ABB brand only When presenting ABB as the only supplier, all official banners and POS materials must be located inside the store and lead with the distributor’s logo. Multiple brands When presented alongside other supplier brands in a distributor’s retail environment, all official ABB banners and POS material must be located inside the store. The distributor’s logo should always lead and be placed above all supplier brands.

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