ABB Distributor Brand Reference Guide EL US

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Exterior signage

Exterior signage is one of the ways to promote and advertise ABB either by itself or alongside other distributed brands. To best showcase the ABB brand, please follow the guidance below.

ABB brand only If ABB is the only supplier, the distributor partner’s logo should always be larger than the ABB logo. ABB alongside multiple suppliers If ABB is featured with multiple suppliers, the distributor partner’s logo should always be the largest of all. Regardless of the signage color, the ABB logo should be enclosed within a protective space on white background.

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