ABB Distributor Brand Reference Guide EL US
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Apparel
Apparel (polo shirts, T-shirts, jackets, etc.) are promotional merchandise market favorites. Please refer to the guidance below and obtain ABB pre-approval before production. Color The recommended color for displaying the ABB logo is red on a white shirt. Please view next page for guidance on alternative shirt color options.
Logo placement •
Sleeve – opposite side of your logo
Logo size • The distributor partner’s logo should always be larger than the ABB logo. 2:1 or 3:1 ratio should fit most designs.
Logo application •
Embroidery (high-quality)
Note: While we understand there may be circumstances when front of shirt logo addition and screen printing should be considered, we ask that you consult with ABB in advance on the desired selection and production process to ensure all standards are met.
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